Film + Book = Filmbook® Mobile Learning
Well, that sounds simple, doesn’t it? The Filmbook concept is simple. Elegantly simple. And undeniably effective.
Filmbook® mobile learning is an innovative platform that synchronizes film, text, pictures, and questions to make learning more engaging and more effective.
Filmbook = Student Success
The Filmbook platform has been used by thousands of students in over 80 vocational education schools nationwide. Graduates of the first Filmbook curriculum—a 48-class training program for hairstylists—were eagerly sought out by employers, who called the program “phenomenal” and “the future of cosmetology.”
Filmbook Learning Principles
The Filmbook platform is based on four learning principles.
1. Film provides context. Need to learn something new? We all know that films are inherently more effective in conveying context than long passages of words in a textbook. It’s based on the truism: Show, Don’t Tell.
But it’s not always easy to get everything you need out of a film just by watching. Students may understand the context, but the details? That’s more difficult—and that’s where text comes in.
2. Text connects the dots. Typically, if there is text connected to a teaching film, it’s going to be in a separate document. That’s the way just about every Learning Management System (LMS) is set up. There’s a film, and then there’s a disconnected PDF.
Filmbook takes a different approach. Short, clear text explains what’s going on in the teaching film. And this text is synchronized directly to the film. All students have to do is swipe up to get smart. The how and the why is right there. At their fingertips.
Your instructional designers can provide detailed step-by-step procedures or the underlying theory of what students are watching and have it accessible— as students are watching it. There’s no navigating to a separate, disconnected textbook.
And then there are pictures.
3. Pictures draw a roadmap. When you create a Filmbook class you’re also curating images. Think storyboard.
A storyboard is a series of panels on which a set of sketches is arranged to depict—consecutively—the important changes of scene and action in a film
Think about it. If a storyboard is essential to making a good film, why wouldn’t it also be useful for understanding that film?
In a Filmbook class, sequential still images—curated for narrative effect—highlight critical points in the film to create a mental roadmap for the learner.
Now add the questions.
4. Questions drive learning. As every experienced one-one-one teacher knows, the act of asking a question is essential to focusing the learner’s mind on what’s most important.
In a typical LMS, quiz questions appear at the end of the film and are intended to assess what’s been learned.
In Filmbook classes, questions appear throughout the film. When they’re needed. When they’re relevant. These questions drive engagement and deepen learning by highlighting the key moments in the film.
Film + Text + Pictures + Questions. All simultaneous. All synchronized.
It’s the easy way to learn something hard.